Yes, I know, both are important. And, of course, you need to understand customer needs before rushing to ship products, if you don’t want to completely miss the mark. But in the reality of many product managers’ day-to-day work, especially in small or medium-size companies, most of the bandwidth goes into building and releasing products. Getting out of the office, meeting with customers and prospects, and other insight-gathering activities are often reactive and tend to fall into second place in priority. Is that by choice or by accident?